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A lot of Codidact's distinctives, as Manasseh notes in comments on another answer, are about how the Codidact team and the community interact -- that communities here have much more control, that the team is accountable to the communities not to shareholders, much better responsiveness to requests and bug reports than Somewhere Else, and that we are all working together to build something better.

People with questions, who aren't part of communities, don't care about that stuff, yet.  We hope that if they come here and have a good experience, they'll become part of our community and then care about these things, but when they're at the "I have a question and I will ask Google" phase, they just want answers.

How do we help them (a) find us and (b) have a good experience when they get here?  These are related but separate questions.  (a) is about search-engine optimization and having enough good content here already to register.  That will take time and some tuning (and us learning, or attracting the attention of someone who knows, more about SEO).

But that other part, (b)?  That's more under our control.  As communities, let's try to help newcomers when they stumble -- ask questions if a post is unclear, be constructive, help out with an edit if we can.  Be friendly native guides, so to speak.  And let's try to keep an eye out for new questions and try to get them answered; if somebody asks a question and gets no help, that person probably won't return.

Our communities are largely founded by people who can *answer*, but we need questions *for* them to answer.  Let's try to also *ask* questions.  Even if you don't have an immediate problem to solve, are you *curious* about something?  If you are, probably others are too -- go ahead and ask.

We need to solve the problem of people finding us, which will take time and isn't entirely under our control, but *alongside* that, maybe even *before* that, we need to have content already here that will attract visitors and help turn visitors into participants, and a lot of that is under our collective control.